I am preparing (anxiously) for several speaking engagements in the next several months and although I’m nervous (extremely! :)), I know that this is one of the quickest, most effective ways to increase my brand awareness. How? Because I will be speaking, in some cases for 60 minutes (Gulp!), to a captive audience on a topic that I am very passionate about. What more could your brand ask for?!
Now in the title of this post, I mentioned that this strategy was simple, ok, that may have been slightly exaggerated. But my point is you don’t have to be a Tony Robbins or Les Brown to get in front of a group of people and share your expertise. The purpose of speaking is to get in front of a wider audience, people you may not have otherwise had the opportunity to reach on your own, and position your brand.
Here some suggestions for getting on your own soapbox:
- Go In With A Plan – I’m sure you were taught in school how to craft a speech – with a beginning, middle and end. No doubt that is a must, but when you are speaking to a group of potential clients, your objective is to convince them that you are THE authority on the subject which you’re speaking about and you are the only choice for them to consider. It’s very much like a political debate expect without the jabs and sharp-tongued barbs! This is your opportunity to share your expertise and your audience is there to hear what you have to say!
- Be Confident – I know this is easier said than done; particularly because studies show that the majority of people asked would rather die than deliver a public speech – now that’s fear! But remember that you are presenting in your area of expertise. The audience is already trusting and believing that you are there to deliver invaluable information, now go for it!
- Inspire & Inform – Some talks are meant to make a sale at the close, but I would never advise that you get in front of a captive audience and do a 45-minute commercial – so inappropriate! If you set out to inform and inspire your audience with the content you provide, your ideal client will want to know/ learn more – this brings me to the end of your speech,
- Kill The Close – There’s nothing worse than being drawn into a great, inspiring, powerful speech without being given tips for the next steps. Whether it’s working with the speaker one-on-one, buying her product or having easy-to-implement strategies you can use when you walk out the door, don’t leave your audience hanging. Don’t assume that they will follow up with you to get more information, give instructions on what to do next. Make sure your close is an obvious end to your talk!
Public speaking is your opportunity to expand your brand awareness and position yourself as an expert. Allow your confidence in your knowledge of the information that carries you through. Soon enough, you’ll also have confidence in your ability to deliver more talks. Before you know it, you’ll be on your way to mastering the art of public speaking, getting more requests for presenting and reaping the branding rewards!
Much success on landing your first (or next) speaking gig!
(By the way, this was a pep talk for you AND for me!)
P.S. – If you need help expanding your brand awareness, contact me now for your personal Brand Breakthrough Session!
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Kelly Green is YOUR Profitable Brand development strategist! Empowering passion-driven, solo-service professionals to break through the income plateau by building a masterful brand that will increase brand awareness, attract more clients and position you as THE go-to person in your market. Learn from a 15-year marketing veteran of the entertainment industry the Insider Branding Secrets to propel your Personal Brand to superstar status! Get more visibility, more clients and more money!