My name is Kelly Green and I am your Profitable Brand Strategy coach and creator of The Personal Brand Blueprint ™ and my signature system, Profitable Breakthrough Business Systems ™. I am a 15-year music marketing executive who now specializes in helping service professionals create dynamic brands as the super-stars do. Attract more visibility, more clients and more profits!
Here’s my story:
I spent 15 years as a marketing executive in the entertainment industry. During that time it was my job to market and promote recording artists from obscure unknowns to popular household names, and I did it well. Many of them received Grammy Awards and multi-platinum status, the highest accolades for a recording artist. But in 2005 it all came to an end when the debilitating effects of Multiple Sclerosis (MS) became too much to manage in the fast-paced, stressful world of entertainment. This eventually led to me being laid off.
I had been diagnosed with MS in 1992 at the age of 22 and up until the time I was laid off, I managed to “hide” the disease from most people. Deep down I knew that it was becoming harder and harder to not only get around physically, but I had also become mentally fatigued and was having trouble concentrating on my work. No one, not even close friends, knew this because I tried to stay as far under the radar as possible. In the meantime, I was still traveling the world, networking at all hours, getting little sleep and I was not taking care of my health. I assumed that because I was still able to walk, that I was keeping the disease at bay and that I was doing fine – so I ignored it, and hoped everyone else would too!
When I got laid off, I was hurt, angry and embarrassed, but most of all I had no idea what I was going to do next! My ego wanted to continue living the lifestyle I had been living for 15 years, but deep down I knew that I needed a mental and physical break from it all.
In my attempt to find alternative ways of treating the MS, I was introduced to a health and wellness coach. After that meeting, I was an evangelist! I decided to get certified as a wellness coach and begin a new career and a new life. Becoming a wellness coach would allow me to not only talk to people facing similar health challenges but also gave me the flexibility and less stressful lifestyle I was looking for.
During my coaching sessions, I began to notice an underlying theme among most of my clients – they had all lost their identity in the illness. Whether their health issue was diabetes, MS, Lupus or being overweight, they had lost sight of the person they were before the illness.
That’s when it all clicked for me! I was not only coaching my clients to make better lifestyle choices, but I was also coaching them on how to re-position them. Although they did not know the technical term for what I was helping them to do, I was teaching them the importance of developing and clarifying their Brand.
After more than 15 years of entertainment marketing experience, taking recording artists from virtual unknowns to household names, working for start-ups and Fortune 500’s, winning Grammy’s and garnering sales of 1 million+ records, all while adapting to a “new normal” living with an unpredictable disease like MS, I put those experiences together and formed my new company, Profitable Business Brands. Using the insider branding strategies and techniques I learned after years of marketing success, I now specialize in creating profitable online and offline brands for solo-preneurs that will increase their visibility and income earning potential.